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Lifetime Throws Down the Gauntlet to Hallmark With First Ever LGBTQ+ Christmas Movie

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The Christmas Set-Up, which will be the channel's first festive film centered on an LGBTQ romance. The movie, which will air in the fall, will air after years of complaints from queer fans of the movies that they tended to focus on relationships that were mostly between white, straight, cisgendered couples.The network's head of programming Amy Winter said of this at a recent press event, "this year, we're even more proud to announce one of our Christmas movies will feature an LGBTQ lead story because, at Lifetime, the holidays truly are for everyone."This could be seen as subtle shade to their holiday movie rivals Hallmark, who they are beating to the punch by featuring a gay couple in The Christmas Set-Up.

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