Twinkle All the Way. While it seems remarkable that it took until the past few years to realize, yes, even gay people like cheesy holiday content, it's good that cabler's execs are finally making strides to be more inclusive. “We are thrilled to continue our legacy of creating a holiday destination that is welcoming to all at Lifetime,” Lifetime and LMN programming EVP Amy Winter said in a statement, per TVLine. “With more new movies than any one cable network for streamer, I couldn’t be prouder of the incredible talent joining us in front of, and behind the camera, on these new holiday movies.”Lifetime's decision is in stark contrast to its direct Christmas movie competitor, Hallmark Channel, which was denounced last holiday season for.