Tucker Carlson Tonight sells over $100 million worth of advertising annually for Fox News during the show. This despite losing major advertisers over the years because of the hate, lies and vitriol the namesake host spews.
He’s a cash cow for Fox, which is why, despite all the lies, he’s still on the air, and was the number one rated show for all cable news programs in 2021.The number one podcast downloaded globally in 2021 was The Joe Rogan Experience.
Rogan signed a deal with Spotify in September of 2020 estimated to be worth $100 million to exclusively distribute the production.
That’s how much is invested in Rogan, and as evidenced by its actions over the past two weeks, Spotify is going to do all it can to protect that investment.But, it’s obvious that Rogan and Carlson have a lot in common beyond their top-rated programs.