British tabloid newspaper the Mail on Sunday has launched a fresh attack on Starbucks for supporting a trans charity. Starbucks won £1million of free advertising on Channel 4 last month for its new trans-themed ad.
The commercial shows a young trans man using his real name for the first time at Starbucks and seeing the barista writing it on his cup.
To back the campaign up, Starbucks has started selling mermaid-tail cookies. It will give 50p from each biscuit sold to trans charity Mermaids.