As a Hindu pundit, or priest, who focuses on the L.G.B.T.Q. population, Sushma Dwivedi is a rarity in the wedding industry. “It’s close to impossible to find a woman pundit here in the States,” she said. “As far as I know there are less than 10, and none of them cater to the gay and transgender community.” In 2016, Ms.
Dwivedi founded the Purple Pundit Project in New York, which offers various “progressive, inclusive, L.G.B.T.Q.+-friendly” religious services like baby namings, house warmings and business blessings to people who are “straight, gay, having an interracial marriage or just want a female pundit.” So far she has officiated 33 weddings, nearly half of which have been for same-sex couples.