Sniffies Names the Horniest City in the U.S.
Sniffies, a popular map-based meetup app for gay, bisexual, and curious men, announced its latest campaign, Sniffies Unwrapped, will reveal the ways users explored and experimented on the platform in 2022.The year-end campaign will launch on TikTok, Twitter, Instagram, and YouTube, featuring categories like Horniest City, Most Popular Type of Group, and Most Popular Cruising Location.A branded infographic with shareable award badges will allow users to post where they fit. An animated video will also enable users to dig into the data and learn, for example, where they might be able to find who hosts the most groups over the course of a year.“Sniffies users made this year our best yet,” said Chief Marketing Officer and Creative Director Eli Martin in a press release.