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California Targets Without Gender-Neutral Toys Will Be Fined in 2024

Gavin Newsom signed legislation, titled Assembly Bill No. 1084, which will require some retail stores in the state to have a gender-neutral section for children "regardless of whether they have been traditionally marketed for either girls or for boys."The bill is set to go into effect on January 1, 2024, and states that stores failing to comply will be "liable for a civil penalty not to exceed $250 for a first violation or $500 for a subsequent violation, as provided."The legislation applies to "a retail department store that is physically located in California that has a total of 500 or more employees across all California retail department store locations that sells childcare items or toys."The legislation comes shortly after some stores and brands faced widespread criticism and calls for boycotts over LGBTQ+ items sold during Pride season.
newsweek.com

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