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California proposes bill to ban gendered marketing of children’s clothing
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Lawmakers in California, US have proposed Assembly Bill 1084, which would ban the gendered marketing of children’s clothing in retailers which have over 500 employees.
The bill, introduced as the ‘Gender Neutral Retail Departments’ act, would require retailers “to maintain undivided areas of its sales floor where the majority of those items being offered are displayed, regardless of whether an item has traditionally been marketed for either girls or for boys.”The bill argues: “Keeping similar items that are traditionally marketed either for girls or for boys separated incorrectly implies that their use by one gender is inappropriate.” If it is successfully passed, it will be implemented on January 1 2024, and any store which violates the.
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