Credit: TBWA\Chiat\Day LACredit: TBWA\Chiat\Day LAAnother summer of Pride, another slew of brands tipping their rainbow hats in support of the LGBTQ+ community.
Messages and brand acts that were once exceptional have since become expected; initiatives that used to feel meaningful have in many cases come to feel like just another marketing calendar box to check.
That’s why we created this Pride Guide, a go-to resource for how brands can be authentic and impactful with their words and actions supporting the LGBTQ+ community.
We surveyed 1,000 LGBTQ+ consumers through Suzy’s market research platform and spoke to several of the community leaders deemed 2022 Advocates for Change by equalpride’s iconic publication, The Advocate.