huge new data leak acquired by the U.K.'s Channel 4 News, Donald Trump’s 2016 presidential campaign categorized 3.5 million Black Americans as “Deterrence,” a category of voters who the campaign felt they could convince to not vote at all.The Trump campaign divided millions of potential voters in 16 battleground states into eight different categories before the 2016 election.
Each different category, called “audiences,” was targeted with different tailored ads on Facebook and other sites. Those in the “Deterrence” audience were sent misleading ads discouraging them from voting at all.Black voters, as well as other voters of color, were disproportionately placed in the “Deterrence” audience.