Pandemic upends plansWhen the coronavirus outbreak hit in March, it upended their business plans. They had to quickly pivot from mainly selling kegs of cider to other businesses to marketing their ciders directly to the public.
In the spring they launched an order page on their website to ship bottles of cider to customers in California and Colorado, where they are licensed to do so, and are in the process of adding additional states."We primarily sold to restaurants and bars.
Those all shut down for months, and we lost sales on that. But it helped us focus on direct to customer and we set up online," said Murphy, a software engineer with Amazon. "We are selling a lot more bottles now.