New social enterprise Certified Proud aims to improve day-to-day lives of LGBT+ customers and staff throughout businesses in Ireland

blog post Tuesday, stating that misgendering and deadnaming users are “prohibited on our platform.” Keenan also stated that content promoting conversion therapy and misogyny is also banned as the video platform provided more clarity on its content moderation policies.Following advocacy from GLAAD and @UltraViolet, and recommendations from the GLAAD Social Media Safety Index, @tiktok_us updated Community Guidelines to prohibit misgendering, deadnaming, misogyny, and promotion of so-called “conversion therapy” programs.https://t.co/lmxQNXYKM8“Though these ideologies have long been prohibited on TikTok, we’ve heard from creators and civil society organizations that it’s important to be explicit in our community guidelines,” Keenan said. He went on to highlight the recent addition of a feature that allows users to list their pronouns on their account as something he hopes “will encourage respectful and inclusive dialogue on our platform.”The changes came as part of a wider revision of TikTok’s community guidelines aimed at addressing multiple issues present in content on the platform.