Citi has become the first major bank to provide card members with the ability to choose the name listed on their credit card.
The announcement comes over a year after Mastercard unveiled the “True Name” initiative. “We’re incredibly proud to launch the True Name feature, through our relationship with Mastercard, because we strongly believe that our customers should have the opportunity to be called by the name that represents who they really are,” Carla Hassan, CMO at Citi, said in the press release.
True Name was launched to help members in the LGBTQ+ community, particularly trans and non-binary people, by allowing them to have financial products with their self-identified chosen first name.