‘Disenchanted’ Producer Barry Josephson On Why ‘Enchanted’ Sequel Went Straight To Disney+ – Crew Call Podcast
The success of Hocus Pocus 2 as the most watched Disney+ movie of all-time with a first weekend of 2.7 billion views viewed spurred many to question whether the sequel to the near 30 year old movie should have gone theatrical, especially during a dry spell at the fall box office when theaters were desperate for it.
The thing is some of these greenlights for direct-to-Disney+ movies happened during the pandemic, when movie theaters were closed and research showed that women would be the most difficult to return to cinemas.
In addition, such long-awaited sequels to female-skewing fare seemed more ripe to eventize on Disney+ versus rolling the dice theatrically.
This Friday, there’s another sequel to a beloved Disney feature, Disenchanted, which is going straight to Disney+ and skipping theaters.
