Empire State Building, Jujubee, & More Will Take Part in Spirit Day
The Empire State Building, dozens of celebrities, and many studios, networks, shows, streaming services, landmarks, sports leagues, and organizations are set to participate in this year’s Spirit Day, an annual observance coordinated by GLAAD to stand against bullying and to show support for LGBTQ+ youth.Spirit Day is held every October 20, so it falls this Thursday.
Landmarks are lit up in purple, individuals wear purple, and many people, companies, and organizations turn their social media feeds purple.The Empire State Building in New York City will go purple Wednesday evening as a lead-up to Spirit Day.
RuPaul’s Drag Race fan favorite Jujubee and beauty product company Sally Hansen, the presenting sponsor of Spirit Day, will take part in a ceremonial lighting at the iconic structure.Other landmarks joining the Empire State Building include the Spheres at Amazon’s Seattle campus and Amazon’s HQ2 in Arlington, Va.
In New York City, the Stonewall National Monument Visitors Center, ViacomCBS, and Times Square including the NASDAQ, M&M’s, Skittles and American Eagle billboards are set to go purple for Spirit Day, along with Mars buildings in Newark, N.J., and Chicago’s Mars Wrigley Building.Among corporate participants, NBC News, MSNBC, CNBC, and NBC News Now will go purple.
