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Study: Seeing LGBTQ+ People in Ads, Media Makes Viewers More Accepting

Seeing LGBTQ+ people in ads, television shows, and films leads to greater acceptance.

A new study from GLAAD and Procter & Gamble, "LGBTQ Inclusion in Advertising and Media," found that straight cisgender people who had been exposed to LGBTQ+ people in media over the past few years were more likely to accept members of this demographic and be supportive of the issues they face.

The national survey, held between November and December of last year, gathered responses from 2,031 non-LGBTQ+ U.S.

lgbtq GLAAD Media reports
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