muscular, tattooed men to pose as fake “uncles” to protect their children from schoolyard bullies. Noh Yoon-ho, a Seoul-based lawyer who specialises in school violence cases, told The Telegraph there had been an uptick in legal action over bullying since she began practicing in that field in 2012. “The problem here is that adults have the tendency to ignore it, they just think of it as kids fighting, and the bigger problems come after that… kids commit suicide,” she said.
High-profile suicides among K-pop stars have also led to pledges from legislators to introduce new laws to make cyberbullying education compulsory in schools and private businesses.