Timed to launch today, on World AIDS Day, ABC journalist and HIV advocate Karl Schmid literally bares all — his heart, soul, and clothing — in a new PSA.
The video was created to launch +Life's "HIVe Pledge" initiative, a worldwide marketing campaign, movement, and call to action encouraging all people, regardless of identity, to commit to getting regularly tested and provide resources to do so.
The HIVe Pledge consists of three main components: testing, treatment, and medical equity. Getting tested and knowing your status for HIV, positive or negative, ensures you follow the right steps for a clear path to treatment or prevention.
If you are HIV+, getting on proper treatment will get you to undetectable levels, and PrEP will prevent HIV- partners from contracting the virus.