McDonald’s has denied that partnerships with Travis Scott and now J Balvin are an attempt to distract public attention away from two racial discrimination lawsuits that have been filed against the company.Last month, the fast food chain announced that it was launching a month-long partnership with Scott, which would see its US restaurants sell a meal designed by the rapper, as well as various pieces of merchandise.
At the time, Chief Marketing Officer Morgan Flatley said that the firm had decided to team up with Scott because people under the age of 34 are “becoming more and more challenging for brands to reach” and “he just has an incredible audience”.However, as a second partnership with Latin star J Balvin was announced, Vice published.