McDonald’s “categorically deny” Travis Scott partnership as a distraction from discrimination lawsuits
nme.comTravis Scott.The claims, originating from a Vice report, suggest that the company’s partnership with Scott was an attempt to draw in more customers of colour and to divert attention from their multiple racial discrimination lawsuits.
McDonald’s promptly responded with a statement after the report was published.“Any claim that McDonald’s collaboration with Travis Scott was launched in response to recent litigation is completely false,” the statement reads.“We teamed up with Travis – and our newest celebrity partner, J Balvin – because of their love for the McDonald’s brand, their widespread appeal and their loyal following among our younger customers and our crew.”The statement continues, “In regards to the litigation – these allegations fly.
