Photos of Barefoot Wine With Pronouns on Bottle Go Viral—'Time to Boycott'
products supporting Pride Month, which takes place every June. Companies supporting the LGBTQ+ community outside of Pride Month have also faced backlash from conservatives.Brands including Bud Light, Target, Nike, Adidas and Barstool Sports have been at the center of a furor over LGBTQ+ marketing.
This comes at a time when anti-transgender sentiment appears to be growing in the United States, with bills targeting transgender people sweeping through Republican state legislatures.Barefoot Wine has become the latest company to face the furor of detractors after photos of its Pride-themed bottle were shared on Twitter recently.The bottle of rosé sparkling wine features the colors of the rainbow, and a sticker stating that the E & J Gallo Winery-owned brand has been a "proud ally of the LGBTQ+ community since 1988."The back of the bottle's labeling features a range of pronouns, including "She/Her," "He/Him," "They/Them," and "Xe/Xem."Social-media personality Joey Mannarino shared the pair of photos on Twitter, adding the caption: "I thought Bud Light was bad, but Barefoot has taken it to the next level.
They have pronouns on their bottles now and they didn't stop at the usual, they even added xe/xem. I think it's time to boycott this c*** immediately."I thought Bud Light was bad, but Barefoot has taken it to the next level.They have pronouns on their bottles now and they didn’t stop at the usual, they even added xe/xem.I think it’s time to boycott this crap immediately.And we already know what the secret ingredient is.
pic.twitter.com/DEX2vvJJiS"I love this! I'm so glad these idiot alcohol execs are doing this," wrote one Twitter user in reaction.
