Sweden was recently ranked at the top of the Euromonitor International Sustainable Travel Index. Euromonitor International is the world's leading independent provider of strategic market research, which developed the index to the industry "transition to a more sustainable and purpose-driven model, as data shows the future and success of travel businesses will be centred around sustainable and digital transformation."The report argues that "radical change will be essential in building resiliency and agility to futureproof the sector.
Sustainable transformations will play a significant factor in the future to ensure businesses and communities can thrive."The index called out Scandinavia for "its engagement and awareness of sustainability,.