This June, SKITTLES is giving up its signature rainbow by removing the iconic colorful branding from its packaging to celebrate the LGBTQ+ community and highlight that “during Pride, only #OneRainbow matters.” For the first time in the U.S., the brand is releasing limited-edition SKITTLES Pride Packs featuring a colorless design with colorless candies inside.
As part of the launch, SKITTLES is also announcing a partnership with GLAAD, the world’s leading LGBTQ+ media advocacy group.