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Skittles Gives Up Its Iconic Rainbow To Honor LGBT Pride Month During COVID-19 Pandemic

This June, SKITTLES is giving up its signature rainbow by removing the iconic colorful branding from its packaging to celebrate the LGBTQ+ community and highlight that “during Pride, only #OneRainbow matters.” For the first time in the U.S., the brand is releasing limited-edition SKITTLES Pride Packs featuring a colorless design with colorless candies inside.

As part of the launch, SKITTLES is also announcing a partnership with GLAAD, the world’s leading LGBTQ+ media advocacy group.

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