On August 17, TikTok announced it will partner with Audius, a streaming music platform, to manage its expansive internal audio library.
Audius was not the obvious choice for partnering with the short video giant. A digital music streaming start-up founded in 2018, it isn’t one of the major streaming services such as Apple Music or Spotify.
And, even more unusual, Audius is one of the first and only streaming platforms run on blockchain. Blockchain is a technology that stores data records and transfers values with no centralised ownership.
Transaction data on these systems are stored as individual “blocks” that sequentially link together when connected by timestamps and unique identifiers to form “chains”.