High-profile transgender and non-binary stars including Hollywood star Elliot Page and singers Sam Smith and Demi Lovato are helping to drive growing awareness of gender minorities – and big businesses are embracing the social shift.
Social networks including Twitter, Instagram and LinkedIn have announced or introduced dedicated pronoun fields in users’ bios, while a host of big companies are also bringing in pronoun policies to encourage inclusion.
But what is the aim – and why are corporations so keen to jump on the bandwagon? Here are the key details. What are pronoun-sharing schemes and what are their aims? From trans to genderfluid, androgyne and demigirl, there are dozens of gender identities beyond the binary male and female, with