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How the 'Gay Halloween' trend celebrates niche humour with creative costumes

This Halloween, a new trend has taken over social media: Gay Halloween. If it hasn’t popped up on your feed yet, this is the latest wave in queer culture where people—predominantly within the LGBTQ+ community—are showing off their most niche, hyper-specific Halloween costumes, rooted in humour and offbeat pop culture references. It’s a trend that celebrates queer creativity and the unique cultural touchstones that often feel like inside jokes or coded signals.

i hate gay halloween what do you mean you’re cosmo queen of melrose explaining how your grandmother wanted you all to switch from catholic to jehovah pic.twitter.com/VDbeW8rnD9— matt (@mattxiv) October 24, 2024I hate gay Halloween, what do you mean you’re the churro pic.twitter.com/9xesklPJso— Apa (@apaagbayani) October 31, 2024From costumes inspired by obscure movie props to unlikely song references, Gay Halloween is all about pushing beyond mainstream pop culture to make something hilariously hyper-focused. Take, for example, a costume inspired by singer Chappell Roan. While Roan herself might be a popular costume choice, Gay Halloween levels up the joke.

Take X user @motticomedy who dressed up as Roan and a literal passenger seat, a playful nod to the lyrics in her song ‘Casual’. It’s this next-level thinking that has made the trend. i hate gay halloween, what do you mean you’re chappell roan and a passenger seat? pic.twitter.com/mI9zPRwTD5— motti (@motticomedy) October 26, 2024The origins of Gay Halloween can be traced back to 2022 when an early meme poked fun at the specificity of gay humour, referencing the film Romy and Michele’s High School Reunion.

Chappell Roan

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