On Wednesday (16 September), this year’s Bi Visibility Week kicked off, and to show just how visible the bisexual community can be, three leading bisexual organisations, Biscuit, the Bisexual Index and Bi Survivors Network, alongside Just Like Us, have teamed up with OPEN Media for a massive billboard campaign across the United Kingdom.
For the campaign, 24 billboards will be displayed in prominent areas across the UK including Boxpark Wembley and Liverpool, Leeds and Manchester City Centres.
It’s estimated that half a million people will see the billboards. The billboards carry a simple but incredibly important message to highlight the issues surrounding bi-erasure, noting that 50% of the LGBTQ+ community identify as bisexual.