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Brands wake up to LGBTQ+ sponsorship deals as acceptance grows in sport
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This week, Canadian ice hockey player Luke Prokop followed in the footsteps of American football star Carl Nassib in becoming the first openly gay athletes still active in their respective sports – and potential sponsors are circling, experts said. “These athletes are exhibiting degrees of courage and authenticity, which are always good traits for a brand,” said Paul Hardart, a marketing professor at New York University’s Stern School of Business.
Prokop’s announcement sparked an outpouring of online support from fans, fellow players and sports groups, while Nassib’s Las Vegas Raiders jersey became the top seller days after he came out, sports channel ESPN reported.
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09.02 / 05:09
lgbtq
Biden Calls Florida's Anti-LGBTQ Bill 'Hateful,' Vows 'I Have Your Back'
Joe Biden is defending LGBTQ students by slamming the "Don't Say Gay" bill proposed by Florida Republicans.The legislation, coined as the "Don't Say Gay" bill by naysayers, seeks to ban the discussion of sexual orientation and gender identity in classrooms. The Republican-led Senate Education Committee gave initial approval of the controversial proposal in a 6-3 vote Tuesday despite condemnation from activist groups.Biden took to Twitter promising LGBTQ students he would stand up for them."I want every member of the LGBTQI+ community — especially the kids who will be impacted by this hateful bill — to know that you are loved and accepted just as you are.
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