The Blonde singer surprised fans with the announcement on Friday (7 Aug) and featured a sneak peek at the 84-page catalogue.
According to a press release, the first collection will feature high jewellery pieces and printed scarves. Each jewellery item will also be handcrafted with 18k gold, recycled sterling silver, hand-painted enamel and American grown diamonds.
Taking to his Instagram stories, Ocean opened up about the new business venture in a lengthy statement. “Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all.
All of my work now is dedicated to my family,” he wrote. “Everything. my hope is to make things that last, that are hard to destroy, set it in stone.