Carl Nassib New York Usa Tokyo trans lgbtq Carl Nassib New York Usa Tokyo

Brands wake up to LGBTQ sponsorship deals as acceptance grows in sport

Reading now: 781

NEW YORK – Coming out used to be the kiss of death for sponsorship deals in sports. But as a record number of openly LGBTQ athletes participate in the Tokyo 2020 Olympics, marketing analysts say the opposite is now true: authenticity sells.Recently, Canadian ice hockey player Luke Prokop followed in the footsteps of American football star Carl Nassib in becoming the first openly gay athletes still active in their respective sports — and potential sponsors are circling, experts said.

The website is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News