Talk about a creative concept! Bruno Mars transforms into Ricky Regal, a fashion entrepreneur with a lust for life and passion for fashion, for new capsule collection for Lacoste.
The collection bridges Bruno’s dynamic personality and distinct style with Lacoste’s iconic blend of sport and luxury. The campaign also features Mars’ friend, singer and Silk Sonic bandmate Anderson .Paak.
The collaboration began in Los Angeles, where he and Louise Trotter, Lacoste’s Creative Director, first met. Giving free rein to his imagination, the American artist pushed all the limits to give life to Ricky Regal, whose style embodies his passion for flamboyant rhythm and his love for the famous Crocodile.