YouTube star Mikey Pearce’s food concept Clean Kitchen Club has just announced the launch of a new campaign #CleanBeachClub, which aims to encourage locals to keep Brighton Beach clean this summer.The YouTube personality is offering a FREE burger to anyone who shares a picture or video on Instagram using #CleanBeachClub proving that they have done their bit for their local community and picked up their litter from Brighton Beach and binned it (T&C’s apply).To officially launch the campaign, Mikey and his Clean Kitchen Club team members worked alongside their friends and family, carrying out a litter picking parade, aiming to bin any litter left on the beach after the recent warm weather.Mikey Pearce, Clean Kitchen Club co-founder, said:.