Rainbow Pride Tokyo information Rainbow Pride Tokyo

For new fashion events and collections, it’s all about the timing

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www.japantimes.co.jp

Tokyo Rainbow Pride, the brand releases capsule collections for the occasion each year without alienating its user base at prominent department stores such as Mitsukoshi, Seibu and Tokyu.

Considering the brand already has to combat the thoroughly moribund notion that men who care about looking good in their underwear are effeminate, this is no mean feat.This year, the (virtual) parade and weeklong festival took place from April 24 through May 5.

While the timing of Pride festivals are scattered wherever you go in the world, Pride Month is fixed. The fact that Tokyo Rainbow Pride falls consistently in advance of Pride Month halts a degree of synergy with the global calendar and potentially limits global fashion brands and media from creating.

Read more on japantimes.co.jp
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