Gemma Clare Collins (born 31 January 1981) is an English media personality and businesswoman. In 2011, she began appearing on the ITVBe reality series The Only Way Is Essex. Following a brief appearance on I'm a Celebrity...Get Me Out of Here! (2014), Collins has appeared in various television programmes including Celebrity Big Brother (2016), Celebs Go Dating (2018), and Dancing on Ice (2019). In 2019, she began starring in her own reality series and hosting a podcast on BBC Sounds.
Gemma Collins pleaded for help after realising that her hair is going back its natural colour during lockdown. The former TOWIE star, 40, has had her trademark blonde hair since before she joined the ITVBe show in 2011, but she's actually a natural brunette.
And she took to her Instagram Stories on Sunday afternoon to complain that her roots have grown out, and her hair is no longer her preferred shade of blonde.
She posted a picture of the top of her head to zoom in on the changing colour, with much of the top of her hair now her natural shade of brown.
Gemma added Instagram stickers that read "lockdown life" and "send help". She later shared a similar post but this time added the sound of The Beatles' song Help!