Ashley Frangipane aka Halsey is the latest A-lister to release her own makeup brand, and, today, marks its launch day. While the American artist announced the project earlier this month with a mini promo teaser video, news spread fast, and fans have been excitedly awaiting their chance to support the singer.
Halsey, who posted an artsy promo clip on social media, is shown promoting the launch with a diverse mix of models. In a tweet, the 26-year-old said the brand is all about “feeling cool” and “not looking perfect”.
About-Face is already available to order and centers itself on being a “multi-dimensional makeup for everyone”. Sticking with its inclusive agenda and ethos of self-expression, the new makeup line is striving to celebrate