Harry Styles has officially launched his third era. On 1 April, the British singer released his hotly-anticipated new single, As It Was, a vulnerable yet energetic new-wave and synthpop-inspired anthem in which he seemingly reflects on his loneliness in relation to his ever-growing fame. “In this world, it’s just us, you know it’s not the same as it was,” he sings in the chorus, with the second verse including sorrowful lyrics such as, “Answer the phone, Harry, you’re no good alone.
Why are you sitting at home on the floor? What kind of pills are you on?” The accompanying music video, helmed by Ukranian director Tanu Muino, sees Harry join a female partner on a turning platform as he performs choreography across a city.
In a statement, Munio praised Harry and said directing the star was “a bucket list dream come true for me as he’s my favourite performer.” “Shooting him was bittersweet as it was one of the happiest days of my life, but on the second day of the shoot, my country Ukraine was invaded so you can imagine the insane emotions we had while shooting,” he said. “Me and my team from Ukraine poured so much love into this video and you can see it on screen.
It will be a music video I will never forget and now I can happily retire.” As It Was is the first single from Harry’s upcoming third studio album, Harry’s House.