Indian Express, Sithara entered the competition believing winning the crown would “help me in leading and inspiring life with self-esteem, pride and dignity, not just for me, but for a crowd of people who hide their faces under the shades of the rainbow.” The pageant says it exists to raise awareness for trans, gender non-conforming and other LGBTQ communities across the globe.Sithara, who also works in the Social Justice Department of the Kerala state government, celebrated her win in a series of Instagram posts, saying her win was for the “transglobal community” and “all those who are oppressed and marginalized.” She dedicated her crown to her mother, who passed away in 2015, and historic trans Indian government official and close friend.