Released on 29 July by Lady Gaga, the poster shows the pop superstar in character as Patrizia Reggiani, who was convicted of plotting the assassination of her ex-husband Maurizio Gucci on the steps of his office in 1995.
Gaga accompanied the poster with the Italian word “Stasera” – translated to “tonight” or “this evening” in English, implying that the poster is just the first in a series of promotional tools to promote the film.
What’s next? A trailer, perhaps? House of Gucci will adapt the screenplay from Sara Gay Forden’s book, The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed, and will depict the events leading up to Maurizio’s death and the aftermath.