Lil Nas X joins YSL Beauty as its latest US brand ambassador
Lil Nas X has joined YSL Beauty as its new US brand ambassador. Over the last few years, the young talent has made a massive impact on the music industry as one of the few openly gay and celebrated LGBTQ+ artists.
From releasing record-breaking singles to delivering jaw-dropping performances, Lil Nas X has not only proved to be a musical powerhouse but also a beloved pop culture phenomenon.
With his music career showing no signs of slowing down, LNX has set his sights on expanding his influential reach with a new YSL Beauty partnership.
On 26 August, the Grammy winner announced that he’d joined the luxury brand as its new US ambassador. In his new role, the Industry Baby rapper will take part in various campaigns for a wide range of YSL Beauty products, including their Rouge Pur Couture high-pigment lipstick, Y men’s fragrance, and Lash Clash Mascara.
