Women Earn Far Less Than Men For Rentals on Airbnb
Marketing researchers Alexander Davidson of Wayne State University and Mark R. Gleim of Auburn University recently reviewed listings of rentals in the U.S.
This is what they found:Female Airbnb hosts in the United States earn on average about 25% less per year than their male counterparts for their rentals, according to our new study.
That’s slightly higher than the annual gender wage gap reported by the U.S. Census Bureau and adds up to more than US$4,000 in lower earnings per year.Our analysis revealed that the average nightly rate of a female host’s listing was $30 cheaper than those of male hosts.For this research, we analyzed data taken from the public profiles of 8,000 hosts across several U.S.
cities. We focused on listings with only one host and just one active listing. The name each host posted on their public profile was coded as female or male, and gender-ambiguous names were excluded.To determine a host’s annual earnings, we analyzed each listing’s nightly price, number of stays per year and the average length of stay.
