dating app is allowing that feature to be used by everyone, regardless of their gender identity. So from now on, cisgender women and men are able to list their pronouns as she/her or he/him.
The site is doing this to normalise listing pronouns in profiles and thus try to make this safer for trans and nonbinary people on dating apps.
This is important as it works to disrupt people’s assumptions of gender identity based on appearance, and makes stating your pronouns feel normal and free-of-awkwardness – by making this something everyone does, not only trans and nonbinary people.