In a touching new advert, the campaign shows the importance of supporting trans kids with their gender identity. The first scene is followed by the powerful on-screen statement: “For LGBTQ+ kids, hair is more than you look it’s how you are seen.” In the background, you can see Ashley, her mum, brushing her daughter’s long hair.
Speaking over a video of Sawyer brushing and styling her hair, Ashley opens up about her daughter. “Sawyer is an old soul,” explains while lovingly watching her daughter. “She is our spunky and creative kiddo.
Sawyer also happens to be a transgender girl.” “She has always been super gender creative and hair has been a big part of her transition.