Snickers has apologised after pulling an advert that has been condemned for being insensitive to the LGBTQ+ community. The Snickers advert, which features popular Spanish influencer Aless Gibaja, sees Gibaja at a beach bar with a friend while being served by a waiter.
Gibaja orders a “sexy orange juice with vitamins A, B and C” and the waiter serves him a Snickers ice cream bar and he is suddenly transformed into a bearded man with short hair and a deep voice.
Gibaja’s friend then turns to him and goes ahead and asks if he is feeling better to which he replied “better”. Shortly after the interaction, the Snickers tagline runs across the advert reading: “You’re not yourself when you’re hungry.” The advert was met with backlash soon after it