Wickes joined the Brighton Pride festivities over the weekend with a powerful message on its float. The DIY shop featured two large posters, which both had bold messaging.
One poster said ‘No LGB without the T. We stand by our trans siblings now and forever.’ The other poster featured ‘Ban Conversion Therapy for ALL’ on a Pride flag background.
The float also featured renamed paint colours, including ‘Quirky Queer’, ‘Electric Enby’, ‘Gloriously Gay’ and ‘Pefectly Pan’.
Many took to Twitter to praise the retailer’s statement. It’s said to be bolder than other brands’ support of the LGBTQ+ community.