Adidas Slammed for Pride Swimsuit Campaign
collaboration with South African designer Rich Mnisi as the Let Love Be Your Legacy collection and part of the company's Pride 2023 campaign.
The apparel brand highlighted its partnership with the LGBTQ+ designer as a "shared ambition to encourage allyship and freedom of expression without bias, in all spaces of sport and culture."After the announcement sparked criticism, Adidas joined Bud Light, Miller Lite, Target and more in the wave of right-wing condemnation as conservatives accuse companies of alienating their customer base by working with the LGBTQ+ community.Newsweek has reached out via email to Adidas representatives for comment.Bud Light's partnership with transgender influencer Dylan Mulvaney ignited a boycott that sent the popular beer brand's sales nosediving for multiple weeks last month and continues to trouble the company.
Protests of Bud Light and parent company Anheuser-Busch began after Bud Light sent a commemorative can to Mulvaney to mark her first year of transitioning to a woman.
However, many LGBTQ+ advocates have criticized the company for not defending its ties with the influencer, who has more than 10 million TikTok followers.Adidas and Bud Light are not the only brands to become the target of conservatives' ire over marketing that advocates for the LGBTQ+ community.
