Newsweek obtained a copy of Cruz’s letter to Anheuser-Busch CEO Brendan Whitworth, asking for the Beer Institute, a national trade association, to open an inquiry into the company’s marketing deal with Mulvaney (Whitworth is also Chairman of the Beer Institute).
Cruz, who co-wrote the letter with far-right Tennessee senator Marsha Blackburn, is accusing Anheuser-Busch of “violating the Beer Institute’s Advertising/Marketing Code and Buying Guidelines prohibiting marketing to individuals younger than the legal drinking age.”Anheuser-Busch needs to answer questions about their advertising partnership with Dylan Mulvaney.Mulvaney’s content is directed at a younger audience.
Why would Anheuser-Busch promote their product to people who cannot legally consume it?https://t.co/lDAExHeeNnUnsurprisingly, Cruz’s argument is shoddy.
He says Mulvaney, who’s 26, primarily creates content tailored for younger audiences. As a result, Bud Light was marketing its product towards minor, the attention-seeking senator claims.As proof, he points towards comments from Bud Light’s former vice president of marketing, Alissa Heinerscheid, about the company’s desire to reach younger consumers. “If we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.”Anybody without an agenda can recognize Heinerscheid is talking about young legal drinkers, because those are the young people who can purchase Bud Light.