Adidas Boycott Calls Grow Over Women's Swimsuit Modeled by Biological Male
a biological male to model a women's swimsuit.The company on Monday announced its latest collaboration with South African designer Rich Mnisi as the Let Love Be Your Legacy collection and part of the company's Pride 2023 campaign.Adidas has now joined Bud Light, Miller Lite, Nike, Target and others in the wave of right-wing condemnation as conservatives accuse companies of alienating their customer base by working with the LGBTQ+ community.The apparel brand highlighted its partnership with the LGBTQ+ designer as a "shared ambition to encourage allyship and freedom of expression without bias, in all spaces of sport and culture."Mnisi described his collection as "a symbol for self-acceptance and LGBTQ+ advocacy.""My hope is this range inspires LGBTQ+ allies to speak up more for the queer people they love and not let them fight for acceptance alone," the designer said in a joint statement with Adidas.On Wednesday, British influencer Oli London—who previously identified as transracial, gender neutral and transgender—shared images of the models in question on Twitter, sparking outrage across the social media platform.Adidas has launched a new women’s swimwear range for the brands ‘Pride Collection’ featuring male models wearing sports bras and women’s swimsuits.
