An Inclusive Doritos Ad Has Lead to Boycott Calls in Israel
Yom HaMishpacha — a holiday which began as a Mother’s Day but has gone on to be one where all parents are celebrated — Doritos released an inclusive ad featuring, among others, gay and lesbian couples.
It’s a move that, while appreciated by some, has the country’s religious conservatives calling for a boycott of the snack company, according to the Times of Israel.The ad, which was posted to Doritos’ Hebrew-language social media accounts, shows a series of families as a narrator explains that family isn’t something you choose. “But there are some families that do choose to be families.
There are families created by the complex reality,” continues the narrator while showing two women with babies and a young girl, as well as two women, who appear to be sisters, holding a photo of another woman, presumably their mother.The ad then cuts to a single father and his children while the narrator explains that some people, “have remained alone in this reality.”A gay couple holding their toddler is then shown as the narrator says, “There are families that traveled to the other side of the world on the path to [becoming a] family.
