Ma said one of his main focuses with the acquisition would be to win back customers who had left LESDO for other lesbian apps, adding that BlueCity would offer marketing guidance, financing and algorithm support to boost LESDO's performance and image.China does not officially recognise same-sex relationships, nor explicitly ban them, though in practice LGBT content is sometimes considered sensitive and blocked by censors.
Rela was briefly taken offline in 2017 for unclear reasons.BlueCity has maintained a benign dynamic with China's regulators.