Burger King has once again thrown down the gauntlet in the fried chicken sandwich wars, and this time, the fast-food chain is making things personal.
On June 3, the burger chain took aim at Chick-fil-A’s history of donations to anti-LGBTQ organizations in a tweet announcing it will donate up to $250,000 of the proceeds from its new premium chicken sandwich, Ch’King, to The Human Rights Campaign (HRC). “The #ChKing says LGBTQ+ rights!” the company wrote. “During #Pride Month (even on Sundays) your chicken sandwich craving can do good!” they added, taking a not-so-subtle jab at Chick-fil-A being closed on Sundays. “We are making a donation* to @HRC for every Ch’King sold.” For every hand-breaded chicken sold, 40 cents will go to the